The show is banking that the star power of Michael Madsen and George Hamilton will drive eyeballs to the series. The free DVD proves that the studio is committed to spend some major bucks on marketing their series on traditional media platforms, such as print. I hope it works for them. It definitely got me curious. I'm sure Fox and Disney's Stage 9 is watching closely to see if Coma is successful. If so, I'm sure others will be stepping up to the plate soon with their own traditional marketing campaigns.
I guess the big question really is - how is the show? My one line reaction on the first episode: I thought it was huge on style, light on substance. A lot of work went into this series and it shows. I just wish more time was spent on the story. That's just my take. I've included the first episode below so you can make up your own mind. Enjoy!