Happy Rosh Hashanah! I thought it would be appropriate to share a couple of memorable online videos that relate to the new year of 5679.
PHONE ATONE is a new comedy that ties in the current race to the white house, while HAPPY ROSH HASHANAH is a hip-hop animation that is meant to get you grooving to temple.
Both videos were produced by BIRTH-RIGHT, a Jewish organization that funds educational trips to Israel for teenagers and young adults, free of charge. I think these videos serve as an excellent strategy to get young people interested in Jewish traditions in a fun, modern context that is relatable. It also shows how original online entertainment can target specific audiences and succeed. HAPPY ROSH HASHANAH (made in 2006) has over 150,000 views, while PHONE ATONE has over 730,000 views.
Check out these videos and let me know your thoughts!