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One of the biggest problems I find facing original online entertainment is that there is a lack of smart people out there discussing the medium. There is a huge explosion of online content, but it seems that original videos made for the Internet is still looked at as a novelty. Something that is just a fad, a cute little medium on a cute little screen. Only in the last six months to a year, have people begun to pay attention because advertisers are now starting to divert funds to new media from their traditional media buys. Hopefully this good news will continue. The trick will be finding the correct balance between art and commerce. If you hit consumers with too much advertising, they will get pissed and tune out. If you don't have advertising, another business model will have to come into play and I don't think people are ready to start paying premiums yet for original content.
One of the few people that I have seen who is taking this medium seriously is Daisy Whitney. She is not only taking it seriously, she is smart and really gets the online video landscape. Below is a segment she's created for TV Week called the New Media Minute. I think it is a great resource for anyone interested in following how video for the Internet is emerging. Her website is daisywhitney.com.
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