It's nice to see that certain branded entertainment is being targeted to an older, affluent, educated audience. I was starting to think that only slick, porn parodies and renegade surfer viral ads were populating the Internet.
L/Studio, Lexus's online video channel, was created to share culture, entertainment and design. Below are a few examples of some of the programming that I thought was compelling to share.
All the content is well produced and very professional.
WEB THERAPY is a comedy series starring Lisa Kudrow from Friends fame. She is a self-absorbed shrink who's short sessions take place over web cameras. I thought they were funny for those who like there humor on the dry and dark side. Don Roos an industry vet, co-wrote with Lisa Kudrow and directed the series.
PUPPY LOVE is a trailer for an upcoming series about, you guessed it, puppies. Looks cute for those who love small, fuzzy animals.
And finally, my favorite, is a clip of Ray Manzarek, keyboardist from The Doors, giving us a little "Light My Fire" on solo organ. This is one of three clips. Very cool.
After watching, did I feel like buying a Lexus? Not really. But my respect for the car company went up a few notches. And it did reinforce for me that their brand is associated with hi-quality, original products that push the norm. Lexus should feel good about their effort with L/Studio. Now, I just hope they get the eyeballs to justify creating more content.